2022 podcast trending data released

• Spotify has published its 2022 Podcast Trends Report. “If 2021 was a story of content explosion, then 2022 is one of diversification”, the company says. Other than the details above from Megaphone, the data says:

  • The time spent listening (via Spotify) in-car has more than doubled, while smart speakers and smart TVs have seen more than 80% increases.
  • Health & Fitness is the fastest-growing category (on Spotify) in four of the largest markets: with French listeners more than trebling the amount of time they listen.
  • Chartable data suggests that true crime is the most effective genre for cross-promotion.

• In Australia, ARN’s iHeartPodcast Network Australia claims the platform is outperforming the global conversion rate. Data from Podsights also shows ad spend is up 54% year-on-year.

• Samsung has announced the 2022 Galaxy Store Awards. Best podcast partner was announced as Acast, and best podcast went to CurtCo’s all-star fiction podcast SOLAR.

• Sounds Profitable has published a full list of its popular “deep dive” features, showing you under the hood of different podcast ad products. You can also watch Tom Webster presenting their Safe and Sound brand safety research of podcast listeners.

• Libsyn has announced a new user interface, and integration of Libsyn Studio into its platform (which we reported Nov 23). The press release contains a code to try Libsyn free.

• The Apple Podcasts Social Post Generator has been updated to support more than just English: the tool now deals with thirteen new languages and regions.

Moves and hires

• Dave Jackson has been promoted to Head of Education at Libsyn. A Podcast Hall of Famer, he has worked for the company since 2016, and has a background as a trainer.

• Liz Hames has joined JAR Audio as Director of Podcast Marketing. She comes from Pacific Content and CBC.

• Tori Weldon is a new Senior Producer at JAR Audio. She also joins from Pacific Content and CBC.

• BJ Forsyth, a Libsyn developer, was killed in a road accident last weekend. A GoFundMe has been set up for his family. He was 46.

Podcast News - with Campaign Legal Center

The News Agents, the daily news podcast from Global, has exceeded 10 million downloads since launching three months ago. The show is hosted by Captivate and produced by Persephonica.

FluentlyForward has exclusively signed with Cake Media. The series, hosted by Shannon McNamara, offers both a critical and humorous take on celebrity gossip, blind items, Hollywood conspiracy theories, and trending news.

Random Order Podcast has joined the Headgum comedy podcast network. “We’re excited to align with other prolific comedians on the network to expand our roster of guests and topics and reach a diverse new listener base,” said one of the hosts, Jermaine Richards.

The economics podcast Bubble Trouble has Cory Doctorow as a guest for the next two episodes. He is a special advisor for EFF.

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