Breaking: Spotify Ad Analytics launched

• Breaking: Spotify has just announced Spotify Ad Analytics, a free measurement, attribution and brand-lift tool. Using first-party data and “the Spotify pixel”, it allows advertisers to understand if consumers heard an ad and then took an action, and works for music and podcast advertising on and off the Spotify platform. There are more details on the product’s website.

  • This new tool replaces Podsights, which Spotify bought in Feb 2022.

• Podnews Live, our networking event, is underway in MediaCityUK in Salford, UK. Our next event is in London on Sep 27.

• Edison Research says that 46% of weekly podcast listeners have bought a product or service because they heard a podcast ad for it. The data is up from 34% in Q1/20.

• The Athletic is to cut 20 reporters, almost 4% of its newsroom. The company is owned by The New York Times and also publishes a number of podcasts.

• Wondery and Campside Media are to produce a third season of Suspect. “Five Shots In The Dark” will premiere later this month.

• Evergreen Podcasts has partnered with motosports website Podium Life and their Pit Pass Motorsports podcasts.

• Current focuses on the public media companies committing long-term to narrative podcasts, including NHPR, NPR and others.

Podcast News

The Banned Teacher is a new investigative true crime podcast from CBC. Hosted by award-winning journalist Julie Ireton, the podcast uncovers several untold stories of alleged historical sexual abuse by the same high school music teacher.

Media Roundtable has a new mini-series in its feed: Ad Infinitum. It’s “the only podcast solely focused on audio ads, the creatives who make them, and the latest thinking that informs them”. The show’s first guest is Dallas Taylor, the Creative Director of Defacto Sound; it’s hosted by Oxford Road’s Stew Redwine.