
Spotify enhances chapter support for podcasters
This article is at least a year old
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Exclusive: Spotify appears to have enhanced chapter support within the Spotify podcasts app. Nic Ivanov, founder of Vizzy, notes that there’s a new Chapters section in an episode page, and chapter marks and titles within a new player which is rolling out to both iOS (above) and Android. However, Spotify isn’t supporting either ID3 embedded chapters, nor chapters via the new podcast namespace: instead, Spotify uses timestamps in the episode description, much like YouTube. See these chapters in action on Spotify in the Decorating by the Book podcast, which Vizzy has helped build.
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Libsyn’s AdvertiseCast report that December’s average podcast advertising rate was $23.57 CPM, a drop of 4% month-on-month. The company’s release also gives an average CPM rate in 2022 of $23.87, which was 2.4% higher than 2021's $23.30.
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With Deezer? There has been a data breach at the French-owned music and podcasts service, affecting 229m accounts. Have I Been Pwned has sent out notifications today. Your data is probably compromised even if you only used the service to add your podcast there.
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The Earbuds Podcast Collective this week looks at game show podcasts. Meanwhile Podcast Brunch Club has a collection of shows this month about movies.
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Podcasting: the game, a free board game from The Podcast Host, has had an expansion pack built for it, with all kinds of additional challenges.
Tips and tricks
- Podcast Marketing Magic have a list of what you should, and shouldn’t, be doing in 2023 to market your show.
Podcast News - with editaudio
- Is adblocking coming to podcasts? Spotify’s giant hole, and Anchor’s share increases
- RADIO.COM for sale It’s only $2.5m. And that’s the starting price.
- Transcript services compared Insider claims podcast listening’s growth is slowing; and what Apple knows about me
- Podcasts take to the stage Spotify takes a look back at 2022
- Podcast advice written by AI A free event for indie podcasters, and listen to September 1939.
- Adobe Podcast Beta… is it any good? Our new ad-free feed; save on Podfest Expo tickets; ads in London
- Buzzsprout’s Review of the Year Every podcast story of the year that mattered. And, Spotify’s swanky suppers
- First speakers announced for Podcast Movement Evolutions Vice Media to make video for Spotify in Indonesia, and Betterhelp still the number one podcast advertiser
- How this fiction podcast makes money The most popular mobile phones across the world; and a trip to Frankfurt
- Goodbye, Anchor? The name might be about to disappear. Africa Podcast Day cancelled; more sats than ever says Fountain



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Podcast ads in the wild
Mark sends us this billboard from Australian radio and podcast app LiSTNR, on display at South Yarra station in Melbourne VIC, Australia (top Google review: “toilets are easy to find”). Promoted: LiSTNR original The Children in the Pictures, Wondery’s Morbid, Wondery’s Dr Death and Amazon’s My Favorite Murder. LiSTNR sells advertising for Wondery in the country. This is apparently a new campaign from LiSTNR, though the graffiti taggers sure work quickly!
Been away?
Welcome back to work. Here’s what you missed over the last two weeks.
Companies mentioned above:Apple
Google
LiSTNR
Podcast Movement
Podfest
Spotify
Vice Media
YouTube
Podcast data for Jan 3
#1 in Apple Podcasts The Catechism in a Year (with Fr. Mike Schmitz) (Ascension)
The Rest Is History (Goalhanger Podcasts)
#1 in Spotify The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)
Over the last week, 162,578 podcasts published at least one new episode (down 2.0%). source