Spotify: more podcast listening

Spotify: more podcast listening

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This article is at least a year old

  • Spotify had their Q2 2020 earnings call for investors. We learnt:

    • Their podcast catalogue has 1.5m shows, 50% of which launched in 2020. (Apple’s data is 1.45m shows, 25% of which launched in 2020, reports ListenNotes.)
    • One of their recent tests in the app “increased (podcast) listening among the group by 33%”.
    • Podcast revenue is small , but outperformed other advertising on Spotify.
    • Spotify has 299m monthly active users, up 29% from a year ago. 21% (62m) are listening to podcasts (up from 19%). The amount of podcast listening, however, has more than doubled.
    • “Exclusivity is a key component of that strategy, we want to create more and more original programming that only exists on Spotify … but it’s important that we are an open platform and we’re seeing more and more content … It’s impossible, even if we wanted to, to have all of that content exclusively on our platform.” said Daniel Ek.
    • Spotify launched its own show about the company, Spotify For The Record. Daniel Ek and Paul Vogel will be on it tomorrow.

    • This link is no longer available, as at Aug 26 2023
  • Spotify is hiring for a senior podcast producer, for all elements “of Spotify’s internal podcasts”; and a Content Operations Associate to “build and manage a team of podcast moderators and curators responsible for keeping the Anchor platform a place for creative, thoughtful, and safe content creation” (More podjobs)


    Aug 26 2023: This broken link now points to the Internet Archive.
  • Spotify have also been seen testing shareable quote cards for their new Michelle Obama show, which launched this week. They’re static images with a link back to the show.

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