What is Spotify really measuring?

Listen · September 24 2018 · 2.6 minutes to read

This article is at least a year old

What do your Spotify stats actually say? Blubrry’s Todd Cochrane comments on the New Media Show ~~that they measure “listens”, not downloads, and that someone just needs to listen for 30 seconds to count.~~

UPDATE: He’s wrong. Spotify measures “starts”, roughly similar to downloads, and “streams”, which measure listens for longer than 60 seconds (the IAB v2 standard).

We’ve updated our article on how to understand podcast statistics further with Spotify’s clarification, which is behind a login wall only available to Spotify partners.

We regret the error.

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