Spotify continues to gain on Apple, which rolls out new categories

Listen · July 25 2019 · 2.7 minutes to read

This article is at least a year old

Spotify’s winning the battle - enterprise podcast host Voxnest has published an Apple vs Spotify comparison for June 2019, comparing usage on the two podcast apps. Since May, Spotify has become the most popular of the two apps in the Netherlands, Germany and Bulgaria. (Earlier this year, our Editor made some suggestions about how Apple could regain their place.)

Aug 15 2023: This broken link now points to the Internet Archive.
Ten hours after we published yesterday, Apple emailed all podcasters highlighting that their new podcast categories are now live. As we reported, they advised that the category menu (in Apple Podcasts) “may be temporarily removed”. Category browsing remains unavailable in apps when we went to press, to the consternation of some podcast publishers.
- Acast, Buzzsprout, Transistor, Podbean, Captivate and Megaphone are some of the publishers that have switched on the new Apple podcast categories for their users. (We’ve also shifted to using News > Daily News in our podcast as the primary category.)
Spotify has purchased a music podcast. A nine month-old podcast The 500 with Josh Adam Meyers will become a Spotify Original; it’ll continue to be available on all platforms. (Libsyn)

There’s a new #1 podcast advertiser in the US, according to Magellan. The top three is #3 Geico, #2 ZipRecruiter, and #1 BetterHelp. BetterHelp is an online counselling service.
Adswizz has announced that their new software release fully supports the RAD podcast measurement framework. Remote Audio Data (RAD), the output of NPR working with 30 companies, is a method for sharing listening metrics from podcast applications back to publishers.

Get the free Podnews newsletter for more like this

Get it free

YPod is a list of podcasts in the Welsh language, born of frustration that you can’t filter by language in any podcast app. It also links to Welsh-language radio. Chwarae teg!
Amplifi Media and Skyview Networks have partnered to produce branded podcasts and custom audio solutions. Skyview will give clients access to over 5,000 radio stations to help promote their branded podcast or smart speaker skill.
Indian language internet users are expected to reach 536 million by 2021, leading to a growth in podcasts in Indian languages.
In Apple Podcasts, this podcast looks good; and it has five stars too. Apple check all new podcast in their directory, right?

Aug 15 2023: This broken link now points to the Internet Archive.

Podcasts

Investment podcast Kindredcast interviewed Hernan Lopez, the CEO of Wondery in early June, in this episode. He praises the listener choice now available with Luminary and Stitcher Premium. (ART19)
This link is no longer available, as at Aug 15 2023

The BBC has launched Deep, Down & Desi: Brown Girls Do It Too, a podcast aimed at opening up conversations surrounding sex among British Asian women. (BBC Asian Network)