When 1 second of listening means a 90 second download

When 1 second of listening means a 90 second download

Listen · · 2.6 minutes to read

This article is at least a year old

  • Play just one second of a podcast on Spotify, and you’ve downloaded over 90 seconds of audio - enough to count as an IAB certified podcast download. Writing in Sounds Profitable this week with Claritas, Bryan Barletta concludes: “podcast streaming is a myth”. A fascinating deep-dive into listener-initiated downloads and player-initiated downloads - worth getting it every week.


    Sep 1 2023: This broken link now points to the Internet Archive.
  • Breaking: PodFest Expo has been postponed. The in-person event was planned for June 10-13 in Florida. New dates will be announced.

  • Is Apple getting ready to launch paid subscriptions? One of the changes in the new iOS 14.5 beta 4, released yesterday, is that Apple has stopped describing all the content in Apple Podcasts as 'available for free’ says 9to5Mac. It also promotes a “smart play” button, which changes depending on whether a listener has heard the show before.

Programming note: Daylight savings fades curtains and confuses cows, according to our former Premier, and we’re having none of it. You may notice, as you come out of daylight savings (or go into it), Podnews comes into your inbox an hour early or an hour late.

Tips and tricks - with Radiodays Asia

Podcast News - With Toyota Untold

    Toyota Untold
    From shops to showrooms past, present, and future — Toyota Untold goes beyond the cars and into the journeys, with stories 
from drivers, engineers, fans, and experts.
    The Allusionist
    The Allusionist gets a feature in PodBible magazine, with three recommended episodes, and host Helen Zaltzman’s commentary on them.
    Buzzcast
    Buzzcast from Buzzsprout unveiled new “dynamic descriptions”, and went into detail about how they made the special show about their DDOS attack.

Companies mentioned above:
Apple logoAppleApple Podcasts logoApple PodcastsART19 logoART19Buzzsprout logoBuzzsproutClaritas logoClaritasDAX logoDAXIAB logoIABSounds Profitable logoSounds ProfitableSpotify logoSpotifySquadCast logoSquadCastThe New York Times logoThe New York Times

Readers and supporters

Gold supporters

Silver supporters

Readers and supporters

Get a global view on podcasting and on-demand with our daily news briefing