Get with The Program: advice on promoting a podcast
This article is at least a year old
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How can you market your new show? The creator of The Program audio series managed to get into Apple Podcast’s New and Noteworthy in three different countries, as well as get promotion in Hacker News and Reddit, for their show. They’ve written a full look at the effect that had on the podcast’s traffic, and some learnings from the experience.
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Spotify is launching curated podcast playlists in six countries. The three weekly playlists are called Best Podcasts of the Week, Brain Snacks, and Crime Scene.
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Indian music and podcast streaming platform JioSaavn has launched YourCast, a new podcasters’ portal to allow publishers to add their shows to their platform. Shows will be manually approved. (We’ve updated our list of where to submit your podcast).
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Podcasting in the South Asian country of Nepal is thriving, according to an article in OnlineKhabar.
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Acast have hired Georgina Holt as Managing Director for the UK, Ireland and ROW. Joe Copeman previously held this position in tandem with his responsibilities as Global SVP of Sales; he’s now focusing on his sales role. Holt previously worked at The Stylist Group.
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Which brand will “make the big one” in podcasts? JAR Audio points out that there’s one thing missing: enablement.
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There’s a new podcast network in town - the Sprudge Podcast Network. It launches this week with three shows.
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Used by many podcasters for revenue, Amazon is cutting affiliate commission by more than 50% for some categories.
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Podfest’s organiser, Chris Krimitsos, is giving away his book Start Ugly (“a timeless tale about change and innovation”) until Friday.
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Happy World Audio Day! There’s a five-room virtual conference today from online broadcast radio company Live365 - details over here.
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Tips and tricks published today include how to get more podcast listeners with better SEO (Neo Evolution); should I use my photo on my podcast cover artwork? (PodcastBranding); how to get your show transcribed (The Podcast Host); how to get your podcast to go viral (Jack Rhysider); and how to approach a lazy podcast co-host (Sounder).
- (Want to help podcasters? This would make an amazing feature to sponsor with your brand. sales@podnews.net will help you with that.)
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We’ve added links to Podcast Guru, an Android podcast app, to our podcast pages.
Changing times, changing consumption
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Podtrac’s weekly update shows a continued decline in downloads, by 1% last week, across the publishers that they monitor. Fiction was the highest growing category, with downloads increasing by 35% week-on-week.
Aug 23 2023: This broken link now points to the Internet Archive. -
Magellan reports that, yes, some industries are increasing their ad spend on podcasts right now. Booze especially.
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Mae 'Welsh Language Podcasts’ yn sgíl sydd ar gael yn rhad ac am ddim i unrhyw un sydd gyda dyfais Alexa, fel Echo neu Dot. It’s, apparently, the first Welsh-language Alexa skill, run by Y Pod, the Welsh language podcast platform, and Welsh national broadcaster S4C.
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Almost half of people in France listen to more audio now then they did before lockdown, says Audion. “The number of podcast listeners increased by 4% during confinement”, the research claims.
Podcast News
Companies mentioned above:
Acast
Amazon
Apple
Audion
JAR Audio
Spotify
