Tom Webster
Podcast Movement

Tom Webster joins Sounds Profitable as Partner

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  • Tom Webster has announced he is to join Sounds Profitable as Partner. Writing in Sounds Profitable with AdvertiseCast, he outlines the future for Sounds Profitable - to share content, research, and run events and advisory services to help set the course for the future of the audio business. Last month, Webster announced he was to leave Edison Research. To learn more, you should subscribe to Sounds Profitable.


    Sep 14 2023: This broken link now points to the Internet Archive.
  • The sixth annual IAB US Podcast Advertising Revenue study was published. It shows US podcast ad revenue growth increasing dramatically during 2021, hitting $1.4bn. Revenues are forecast to hit $4.2bn in 2024.


    Sep 14 2023: This broken link now points to the Internet Archive.
    • The report also notes a dramatic shift to dynamically inserted advertising, which now accounts for 84% of revenue; and a growth of preroll ads, which are now responsible for a third of income.
    • We’ve updated our podcast market data slides page with the new headline figure.
  • Podcast revenues at Audacy were up 37% year-on-year, said CEO David Field in an investor call. Downloads for “high-margin local podcasts” are up 50%.

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