How much money you need to buy ads on Joe Rogan

How did Bryan Barletta do with his ad-tech industry predictions last year? Find out in Sounds Profitable with Magellan AI; and see his predictions for this year.

• Want to advertise on Joe Rogan’s podcast through Spotify? The minimum spend is $1 million, according to Ashley Carman in The Verge. Her article suggests buying podcast advertising is changing and becoming more impersonal; that dynamic ads have less value for advertisers, and as you’ll read from the links in our show notes and newsletter, podcast publishers are becoming greedy.

• Do Anchor podcasters find it too hard to get into Apple Podcasts? The Podcast Index’s Dave Jones reports that “726,234 Anchor feeds in the index do not have Apple iTunes IDs”. The company stopped auto-submitting podcasts to Apple in June, resulting in a significant slow-down for Apple numbers. (Earlier this year, Buzzsprout told us that only 60% of their shows have bothered submitting to Apple).

• Neon Hum has announced its second annual podcast editors’ bootcamp, and are looking for aspiring storytellers from underrepresented groups to apply. One graduate will be given a staff editor position at the conclusion of the course, which starts in March.

• Joe Nocera, who created The Shrink Next Door for Bloomberg and Wondery, and who sold it to Hollywood to make it into an Apple TV series, is [suing Bloomberg over lost earnings from the show] (https://www.washingtonpost.com/media/2021/12/14/shrink-next-door-joe-nocera-sues-bloomberg/).

• The Australian Podcast Ranker for November was published, along with a fancy new website that lets you filter the results. Casefile is still #1 podcast; ARN’s iHeart Podcast Network Australia is #1 network for the 19th consecutive time; rival LiSTNR claims it has more shows in the top 50 Australian shows ranker than any other podcast publisher - which they might, but in the main top 100, it has 17 - the same number as ARN.

  • Still not in the ranker, the ABC has added more free audiobooks into their own ABC Listen app.

• Podcast host Transistor has released mid-rolls to their dynamic audio insertion tool. The tool is already available to folk on the Professional and Business plans.

• Spanish podcast host iVoox has published their view of podcasting trends in 2022. It predicts more exclusive content, branded content, and paid subscription shows.

• PodcastOne has renewed deals with LADYGANG, Gals on the Go, and Rob Has A Podcast.

• Congratulations to Lawson Media’s Gameplay for winning “best gaming coverage” at the Australian IT Journalism Awards - a podcast beating some impressive publications. Producer and host James Parkinson was also highly commended in the best gaming journalist category.

• Audacy has partnered with Voicify for interactive voice capabilities.

  
  Sep 9 2023: This broken link now points to the Internet Archive.

• The Vurbl app is now available on Android. It’s a podcast player with additional content and features, like TikTok integration.

Thank you to Storyboard for becoming our latest supporter. The company is a specialist for private podcasts for your company, with enterprise security and a best-in-class listener experience. We’re grateful to them for supporting our independent journalism. Be like Storyboard

Moves and hires - with Pod People

• Rebecca Lavoie is now Director of On-Demand Audio at NHPR. She’s been with NHPR, a public radio company in New Hampshire, for more than ten years.

This link is no longer available, as at Sep 9 2023
• Skye Pillsbury is now writing for Timber, among others; for her first piece, she focuses on Storytime with Seth Rogen.

Sep 9 2023: This broken link now points to the Internet Archive.

Podcast News - with Memberful

The Official Yellowstone Podcast has partnered with Podcast Ad Reps for ad sales. The show, currently in season 4, launches a new origin story next week called 1883. The show features guest appearances with cast and crew members. - read more

The Final Word Ashes Daily is a new podcast with The Guardian and The Final Word, claimed to be the best cricket podcast in the world. Australia leads England 1-0; tomorrow, the second test starts in Adelaide SA. The show is updated at the end of each day’s play. - read more

New Media Show has Adam Curry as a guest today. The show is live at 3pm Eastern where you can watch along and leave chat comments. - read more

A Nigerian household watches British soap operas for Christmas for their Black Christmas in Ireland. The Secret Adventures of Black People has launched a new season, with a focus on Christmas. You’ll eavesdrop on the Caribbean recipes used by a Black Brit and her family to make English food more palatable in Black Christmas in England, and you’ll hear the complicated reflections the holidays inspire about being Black and French in Black Christmas in France. - read more

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