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How much money you need to buy ads on Joe Rogan

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This article is at least a year old

How did Bryan Barletta do with his ad-tech industry predictions last year? Find out in Sounds Profitable with Magellan AI; and see his predictions for this year.

  • Want to advertise on Joe Rogan’s podcast through Spotify? The minimum spend is $1 million, according to Ashley Carman in The Verge. Her article suggests buying podcast advertising is changing and becoming more impersonal; that dynamic ads have less value for advertisers, and as you’ll read from the links in our show notes and newsletter, podcast publishers are becoming greedy.

  • Do Anchor podcasters find it too hard to get into Apple Podcasts? The Podcast Index’s Dave Jones reports that “726,234 Anchor feeds in the index do not have Apple iTunes IDs”. The company stopped auto-submitting podcasts to Apple in June, resulting in a significant slow-down for Apple numbers. (Earlier this year, Buzzsprout told us that only 60% of their shows have bothered submitting to Apple).

  • Neon Hum has announced its second annual podcast editors’ bootcamp, and are looking for aspiring storytellers from underrepresented groups to apply. One graduate will be given a staff editor position at the conclusion of the course, which starts in March.

Thank you to Storyboard for becoming our latest supporter. The company is a specialist for private podcasts for your company, with enterprise security and a best-in-class listener experience. We’re grateful to them for supporting our independent journalism. Be like Storyboard

Moves and hires - with Pod People

  • Rebecca Lavoie is now Director of On-Demand Audio at NHPR. She’s been with NHPR, a public radio company in New Hampshire, for more than ten years.

  • This link is no longer available, as at Sep 9 2023
  • Skye Pillsbury is now writing for Timber, among others; for her first piece, she focuses on Storytime with Seth Rogen.

  • Sep 9 2023: This broken link now points to the Internet Archive.

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