Research gives insight into how people listen to podcasts
This article is at least a year old
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People are most engaged with the podcasts they listen to when they’re at home, in the warm, on weekday evenings. That’s the suggestion from new research from the University of York, helped by BBC R&D. The data also looks at how people listen - 71% headphones, just 29% speakers - and how they find new podcasts: 71% of people discover podcasts by talking to their friends and family; 69% from listening to other podcasts; and 49% from internet searches. Including responses from our readers, the detailed research paper by Jay Harrison is available in full here.
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Acast has partnered with podcast production company Tonny Media in the Netherlands.
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Audioboom has renewed a slate of shows including top 40 show The Way I Heard It with Mike Rowe.
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On Air Fest has announced its second wave of speakers and headliners. The event is in Brooklyn NY on Feb 23-25.
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The Dreamcast Podcast Pitch contest has been announced, designed to provide participants with the tools, resources, and guidance they need to launch a successful podcast and achieve their goals. A panel of expert judges, including Podnews’s Editor, James Cridland, will award prizes of up to $20,000.
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Spreaker is the latest podcast hosting company to support transcripts. Using the podcast:transcript tag, it allows podcasts to publish transcripts and captions which are shown by a growing number of podcast apps.
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Remote recording tool Zencastr’s crowd-funding round is now public. The company has already raised $388,606 from 644 investors.
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Further reading: Acast’s Lizzy Pollott writes about how podcasting’s intentionality has allowed it to become a routine and ritual in people’s lives (plus what that means for advertisers) … Robin Sloan from AdLarge is optimistic about audio in 2023
Thank you to Gilded Audio, who have become our latest supporter today. The only award-winning podcast production studio to ever send us a picture of their logo in cheese, they describe themselves as good-natured and trustworthy, producing shows for Spotify, Audible, Accenture and Chobani (so we assume a picture of their logo in greek yoghurt is coming soon). You can be like them - not the cheese but the support - by following this link.
Moves and hires
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Chartable co-founder Dave Zohrob is now Product Director for Spotify’s enterprise podcast tools - leading the product team for Megaphone, the Spotify Audience Network, and Chartable.
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The former CEO of Wondery, Hernan Lopez, appeared in court this week, charged with wire fraud and money laundering, which he denies; the charges relate to his time at 21st Century Fox.
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Jonquilyn Hill has been announced as the host of Vox’s policy podcast The Weeds. She’d been working as interim host since September.
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Avery Trufelman and Jody Avirgan have been announced as the ongoing hosts of Hark Daily, a round-up of podcast moments on the day’s most relevant topics.
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Multiple sales and product hires have been made at Veritonic. Lindsay Beach (ex iHeart), Kate Judge (ex SpokenLayer), and Casey Hartigan (ex Nativo) join as Sales Directors. Madeline Ngo joins as Head of Product; she was previously at Career·io/Talent Inc.
Tips and tricks - with Podcast Movement Evolutions
- 36% of podcasts are discovered on social media, suggests new research in an infographic from podcast hosting company Ausha and social media analytics company Iconosquare.
Podcast News - with editaudio
Companies mentioned above:
Acast
Podcast data for Jan 20
#1 in Apple Podcasts
Huberman Lab (Scicomm Media)
Huberman Lab (Scicomm Media)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)
Over the last week, 206,988 podcasts published at least one new episode (up 2.4%). source