US podcast ad spend up by almost a quarter
This article is at least a year old
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MediaRadar suggests that US podcast advertising spend increased by almost a quarter in the first five months of 2021. The number of advertisers also increased 15%.
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After advising younger listeners not to get vaccinated, advice criticised by White House officials, Joe Rogan has said he has COVID-19. We hope he gets better soon.
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Apple has been forced to allow media apps to link to websites for payment. The change should allow simpler methods to pay for third-party content that isn’t subject to Apple’s 30% commission. The new policy takes effect in early 2022.
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Spotify is now producing the audio section of US airline Delta’s in-flight seatback entertainment. The service contains mixtapes of music, and 42 podcast series including Gimlet’s Science Vs, The Ringer’s The Dave Chang Show and WSJ/Gimlet’s The Journal, as well as Crime Junkie (which isn’t a Spotify show). Spotify’s original deal with Delta was announced two years ago: at that time it was podcast-only, and Delta was seeing around 16.5m passengers every month; JetBlue also signed with Spotify in November 2019. Podcasts are also on other airlines.
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Podcast Movement sessions from PM21 in Nashville are now all available on the PM virtual platform. You can buy access now.
Sep 6 2023: This broken link now points to the Internet Archive. -
Launched last month, Snippet calls itself 'the world’s first short-form podcast publisher’, producing high-quality shows that are 20 minutes or less. (They’re hiring).
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Cisneros Interactive, which is the exclusive sales house for Spotify’s audio ads in sixteen Latin American countries, is now fully-owned by Entravision.
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Podopi is a new website that “helps you get more value out of your blog by creating a podcast from it without effort on your part”.
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Podcast consultant Dave Jackson has a Zoom meeting tonight (9.00pm Eastern) about podcasting and Bitcoin. We’ll be taking part.
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Podnews has published its first ranker - the people and companies who we’ve written about over the past 90 days. The data will update monthly. The top 3 is dominated by podcasting’s heavy hitters - a comedian and UFC commentator, a podcast researcher, and a podfather.
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Wondery is hiring a Head of EU, Podcast Content, based in London.
Want to support Podnews on Patreon? We’re increasing the price for new silver/gold supporters in mid September, reflecting our growth in subscription numbers. Existing supporters will be unaffected.
Tips and tricks - with Podcast Movement
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Jack Rhysider, the host of Darknet Diaries, is very keen on baking pies: you should bake pies for other people, he says, rather than just reaching for your slice. On the same menu, see Dan Misener’s essay about the magic pizza shop.
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The Amplify Podcast Network has released a free 50-page ebook, A Guide To Academic Podcasting. The book contains tips and information on how to plan your podcast, choose your style, find your audience and make it count.
Sep 6 2023: This broken link now points to the Internet Archive. -
Podcastpage details how to list more than one podcast on the same website - not just a promotion for their own product, it also highlights the benefits of doing so.
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