Women listen longer; and 'What A Day' to launch on Monday

• Edison Research have published SheListens: Insights on Women Podcast Listeners. First presented at She Podcasts LIVE, the data reveals that, per week, women listen to more podcasts than men: and listen longer.

• Backtracks have launched a free podcast chapter editor, enabling you to add chapter points to MP3 files. (Since iOS 12, Apple Podcasts has supported chapters for MP3 files).

  
  This link is no longer available, as at Aug 17 2023

• In the US, the IAB release their half year 2019 internet advertising revenue report. Digital Audio, a category which includes podcasting as well as online radio and music services like Pandora, increased 30.1% year-on-year to $1.2bn. The IAB add: “Digital Audio advertising’s share of the total internet advertising revenue pie remains insignificant at 2.1%”.

  
  Aug 17 2023: This broken link now points to the Internet Archive.

• A French adtech company, Audion, has raised €1.1m (US$1.2m). The company’s release says that the French podcast market is growing by 25% per year, and there are more than 5 million listeners.

• Digiday notes that many podcast publishers are rolling out specific podcasts about impeachment. CNN’s The Daily DC: Impeachment Watch has got 3 million downloads in two weeks.

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• Simplecast are planning a “stickyness metric” - analysing how many episodes of your show have been listened-to.

• Which social channels should you concentrate on for your podcast? The newly-minority-governmented Dan Misener uses Chartable’s SmartLinks to look at conversion rates from different social media outlets. Spoiler: LinkedIn and Instagram. But the comparisons with Facebook and Twitter are interesting; and this is conversion rates, not total numbers.

• The NPR Student Podcast Challenge has returned; last year, over 25,000 students participated.

• We’ve updated our article on WebSub, the technology that makes your new podcast episode appear faster. Does your podcast host support it?

• In Brisbane QLD, Australia? Our Editor is speaking about smart speakers, platforms and other podcasting trends at Hacks/Hackers, October 30. It’s a free event.

Developers Corner

• The open user-agent list for podcast apps now includes a bunch of examples and a whole lot more apps. (Did you know that Apple Podcasts’s user-agent is पॉडकास्ट or Balados depending where your listener is?) The Slack group is over here - if you’re a serious developer and want in, hit reply and ask.

  
  This link is no longer available, as at Aug 17 2023

• Our podcast pages now highlight podcasts who are using WebSub to make their new episodes appear faster in listeners’ podcast apps. Find it in the Technical Details section: try ours, any from Captivate, like Captivate Insider, any from Simplecast, like Uncommon, any from Buzzsprout, like AskPat, and plenty more.

Podcasts

Launching next Monday, What A Day is a new daily podcast from Crooked Media, “the people behind Pod Save America”. It promises a constructive approach - “what matters, and how to fix it”. (Megaphone)

Finding Fred focuses on Fred Rogers, a US childrens’ entertainer. Does Fred Rogers matter today? And how can he teach us to be better neighbours in a decidedly un-neighbourly world? Made with the blessing of Fred Rogers Productions, it’s new today. (Transmitter Media / Fatherly / iHeart)

Long Distance, the first and only documentary podcast series about stories in the Filipino diaspora - and part of the inaugural Google Podcasts creator program with PRX - returns for a new season shortly and drops a new trailer today. (Simplecast)

Bauer Media, a radio broadcaster in the UK (and present in other countries), has launched a podcast from Dave Berry, the host of Absolute Radio. Dave Berry’s Dadpod celebrates the wonderful, exciting, sometimes scary, but absolute joy of fatherhood. (Sharpstream)

Ignition Point returns for a second season, with twenty guests for practical strategies to help young professionals and aspiring leaders get fired up. Podcasts are deliberately short at around 20 minutes. (Libsyn)

After launching over 45 client’s shows and publishing thousands of episodes, it’s probably time for Lyndal Harris to launch her own podcast. Podcasting Tips & Tricks shares quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. (Whooshkaa)

Due to our Editor being too clever by half, part of our newsletter didn’t send out properly yesterday. Above, we repeat a little of Developers Corner, and a few podcasts. Sorry.