Wondery Ad Analytics launched for clients

Yesterday: You got your email from Podnews late yesterday. It wasn’t you, it was us. Sorry.
Tomorrow: we may delay 90 minutes so we can carry the IAB US Podcasting Advertising Report data.

• First look: Wondery has released its own ad measurement suite, Wondery Ad Analytics - a new collection of first-party and third-party tools offered at no cost to qualifying advertisers. The suite offers six measurement products and over a dozen third-party vendors.

• Podtrac released its rankers for April.

  • Globally, iHeart is now listed in the global ranker, and, over 50% bigger than Acast, it debuts at #1. Acast was #1 global podcast publisher last time.
  • In the US, Libsyn Ads debuts at #3 publisher, while in podcasts, The Daily is #1 again, beating NPR News Now.

• As part of a set of announcements, Apple released Logic Pro for iPad 2 and Logic Pro for Mac 11, offering stem splitting to separate vocals from instruments, and an AI-driven backing band feature.

• The biggest podcast ever on YouTube is that episode with Joe Rogan and a slightly giddy Elon Musk, which has 69mn views, right? Wrong - it’s actually an Arabic language podcast from Saudi Arabia. The Fnjan podcast, now hosted with Thmanyah, has achieved more than 100mn views in the last eighteen months for its episode with a relationship and communication skills trainer.

  • Podtrac’s global ranker includes YouTube views, which helps us understand how large the video platform really is. iHeart sees 16% of its consumption from YouTube; Libsyn Ads sees 11%; and Sonoro just 3%. But, DailyWire+ sees 24% of its consumption there, and YouTube is responsible for 61% of Paramount’s consumption. Podtrac says that to be counted, a YouTube playlist must correspond to podcast content that is distributed via RSS.

• Mamamia has launched “Sam”, an AI-powered voice, built by merging host voices on the network, offering “close-to real time” programmatic audio advertising across the women-focused podcast network. We asked the company what it sounded like; the results are in the press release.

• Podcast fanzine Good Tape is now accepting editorial and art pitches for the next issue, The Celebrity Issue. Writers will receive $.50/word on the theme of celebrity and fame in podcasting.

• In the UK, the winners of the ARIAS 2024 were announced. Best New Podcast went to Rob Burrow Seven, Meets…, hosted by a former rugby league star who has motor neurone disease.

• In brief: Libsyn reports that Apple Podcasts has dipped below 50% for the first time for shows it hosts … Global has partnered with Lucky 17; Global will co-produce and market the production studio’s shows … Blue Wire has added a number of athlete-led shows to its slate … and, Elon Musk listens to podcasts “about the fall of civilizations“ to fall asleep.

Moves and hires

• The former Chief Operating Officer of Campside Media, Amanda Brown has joined the Mission Based Media Strategic Advisory Board.

• Lorna Clarkson has joined Australian podcast production company Audiocraft as Head of Production. She joins from LiSTNR and Kinderling Kids.

Tips and tricks - with Ausha 🚀

• Ausha suggests: Learn how to expand your podcast’s reach by transforming audio episodes into captivating videos.

• Ausha suggests: Step into the world of video podcasting and learn how to perform with your podcast on YouTube.

• Golden Goose Creative suggest what to include on your podcast website.

• How do private podcasts work? Transistor has updated its guide.

Podcast News - with Airwave

With Airwave: HerMoney’s Jean Chatzky says: “Airwave is a fantastic partner, who respect the integrity of our shows, save us time, and drive our sales."

Money Confidential with Katie Morley is brand new from The Telegraph in the UK today. Each episode, Katie will be joined by a financial expert in their field to help solve reader debates alongside a Telegraph commentator offering their own view.