Now you can auto-post your podcast to YouTube

• Headliner has added auto-posting to YouTube, so you can add your shows there automatically. It uses your episode artwork and title, and you can produce a bespoke template.

• In US company financial results: Cumulus Media's CEO Mary Berner commented that their podcasting business is profitable, but margins are low - and hinted at further acquisitions in podcasting … The New York Times said their “audio storytelling” now reaches 20 million listeners a month … Graham Holdings own Slate, City Cast, and Pinna and say these businesses all saw revenue increases but all made losses.

  
  This link is no longer available, as at Sep 8 2023

• The current #3 podcast in the UK on Spotify is The RSK Podcast. Podnews can reveal that, hosted on Podbean, it consists of 50 pirated episodes of Ricky Gervais podcasts from 2005-2013, from a user who “just made this as I wanted a way to listen to these myself on Spotify”. Some episodes have been downloaded more than 150,000 times. A search for “Ricky Gervais” on Spotify reveals that podcast, as well as another pirated copy of his XFM shows.

  
  Sep 8 2023: This broken link now points to the Internet Archive.

• iHeartRadio is #1 for podcasts, says Media Monitors in a new Podcast Listener Survey, based on total podcasts in the top 200. The top podcasts are headed up by Joe Rogan, The Daily and Crime Junkie. Not disclosed anywhere on the Media Monitors website: the company is owned by iHeartRadio.

• Meanwhile, Podtrac report The Daily was still #1 podcast for October, with Audiochuck’s Full Body Chills being the only new entry; and iHeartRadio was still #1 for podcasts. It measures participating publishers only.

  
  This link is no longer available, as at Sep 8 2023

• Touting a new category of “amplified marketing”, Casted, a B2B marketing platform for audio and video, has released a new product to measure the effectiveness of audio and video marketing content.

• Acast is now automatically adding its podcasts to Podchaser, the company has announced. Separately, two of Acast’s employees, Elli Dimitroulakos and Shantae Howell, have been recognized in the Top Women in Media awards.

• The results of the Podcast Editor Academy’s Industry Survey will be announced online tomorrow at 5pm Eastern.

• Telltale has been launched, a 'premium factual production company’ working with Antica Productions. It’s founded by producer Jago Lee and business partner John Fothergill.

• We promised we’d report back on Amazon’s new proprietary podcast transcripts. We’ve received confirmation that podcast publishers are currently unable to submit their own transcripts to Amazon Music. We’ve more details about transcripts and their importance.

• Palco MP3, a Brazilian music app, appears to be adding podcasts. We spotted them in our server logs yesterday (downloading an episode from July 2020). The useragent is now in the OPAWG list.

Moves and hires - with Pod People

• Bradley Tirpak is the new CEO of Libsyn. A professional investor, he’s been Chairman of Libsyn since August 2020, and a director since October 2019. The company had been without a CEO for over 14 months.

  
  This link is no longer available, as at Sep 8 2023

• NewsCast, News Corp’s podcast division, has hired Tiffany Dimmack as Audio Editor (ex Nova and Audiocraft), Nina Young as Audio Producer (ex Kidspot), and Hareem Khan as Audio Producer and Journalist (she’d worked at SBS and Audible).

  
  This link is no longer available, as at Sep 8 2023

• Megan Davies has been appointed Managing Director, International, for Acast - for the countries where Acast doesn’t yet have a business unit. She’s been with Acast for three years.

  
  This link is no longer available, as at Sep 8 2023

Tips and tricks

• Dan Misener posts a look at true crime, and the benefit of using more than just one category. He also asks podcast apps display secondary categories to listeners. (We do in our search results, and now do in our podcast pages, you’re welcome, Dan).

• How to Write a Good Podcast Description - Auddy suggests that podcast descriptions can determine if people listen to your show or not.

  
  Sep 8 2023: This broken link now points to the Internet Archive.

Podcast News - with AdLarge Media

Presented by AdLarge Media: The History of World War II by Ray Harris, Jr. History buffs rejoice! The History of WWII is a podcast covering the last world war in intimate detail. Host and historian Ray Harris Jr. has been obsessed with all of the elements of WWII since his days at James Madison University. He eagerly shares that passion and deep knowledge with his listeners every week.

Hooked is the latest podcast from Apple TV+. It’s the story of a bank robber, Boeing executive, and drug addict. Produced by Campfire Media, it’s hosted by Amazon’s ART19. It doesn’t obviously appear to be linked to a current Apple TV+ show.

Smashing Security has just released its 250th episode. The cybersecurity podcast for people who’d never listen to cybersecurity podcasts is five years old, and has achieved almost 7 million downloads.

History Daily is a brand new podcast from Noiser and Airship, hosted by Lindsay Graham. It went live on Monday, focusing on a slice of history.