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Gia Oris

Where new listeners start? New YouTube study

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  • YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people who watch a podcast on YouTube are consuming it for the first time, the data says. Also, we learn that 54% of listeners like to consume podcasts on YouTube because they enjoy seeing the hosts and their guests talk, we also learn; and (slightly unnervingly) 2% of people watch YouTube while driving.

  • So - is YouTube Music rolling out podcasts worldwide? A YouTube spokesperson has told us that YouTube Music has begun to roll out podcasts to Canada and Brazil (but, for now, nowhere else). “Podcasts are currently only available to YouTube Music users in certain markets. Stay tuned for updates about when podcasts will launch in YouTube Music in your region.”

  • The Australian Podcast Ranker was released. The ABC is still absent; the data is otherwise consistent with previous months.

    • As mentioned yesterday, Australia’s podcast insights survey PodPoll 2023 is now available for download. Specifically, the data contains subjects for podcasts that listeners say they want more of - for young people, that includes science and the environment.

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Companies mentioned above:
Amazon logoAmazonCastos logoCastosiHeartMedia logoiHeartMediaPRX logoPRXPushkin Industries logoPushkin IndustriesYouTube logoYouTubeYouTube Music logoYouTube Music

Podcast data for Jul 19

#1 in Apple Podcasts
US flag The Retrievals (Serial Productions & The New York Times)
SG flag How to Talk to People (The Atlantic)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
SG flag δΉ¦εœ¨θ΅·θ·‘η‚Ήβ€”β€”η»˜ζœ¬ηš„ε―ε‘ (Berries η™ΎεŠ›ζžœ)

Over the last week, 196,399 podcasts published at least one new episode (down 0.5%). source

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