An iPad with the YouTube app on it
Omar Al-Ghosson

YouTube rolls out podcast tab, as Headliner generates 1.7mn

Listen · · Updated · 2.7 minutes to read

This article is at least a year old

  • YouTube’s “podcast” tab, which we reported on Monday, appears to have globally rolled out as promised in its apps (iOS and Android). Here’s what it looks like. Meanwhile, Headliner has now generated more than 1.7mn full episode audiograms to places like YouTube. The company produces audiograms including automated uploading.

  • Podtrac’s ranker is out for March. iHeartPodcasts is still “#1 for podcasts”, though total downloads are down 8.3% total downloads are up 8.3%. Wondery at #2 is up 8.1%; and NPR at #3 is up 9.3%. (March has 10% more days in it than February - three more weekdays this year).

    • The highest new entry in Podtrac’s top podcast list, for US audiences, is the Murdaugh Murders Podcast from Luna Shark, at #16
    • Podtrac measures participating publishers only, and doesn’t measure either Spotify’s podcast studios nor SiriusXM.

(Edit: We do apologise for reading the maths wrong.)

Moves and hires

  • Gavin Gaddis has been promoted to Head of Content at Sounds Profitable. They have worked for the company since Feb 2022.

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Companies mentioned above:
Acast logoAcastGlassbox Media logoGlassbox MediaHeadliner logoHeadlinerIAB logoIABNPR logoNPRPodtrac logoPodtracSiriusXM logoSiriusXMSounds Profitable logoSounds ProfitableWondery logoWonderyYouTube logoYouTube

Podcast data for Apr 7

#1 in Apple Podcasts
US flag Real Life Real Crime (Drop Biscuit Studios)
AU flag But Are You Happy? (Mamamia Podcasts)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
AU flag The Frankston Murders (Casefile Presents)

Over the last week, 222,863 podcasts published at least one new episode (down 2.7%). source

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