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YouTube execs to host Q&A

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  • Just days after Spotify’s video announcement, YouTube has announced that it is to run an online Q&A session on Dec 12. Kai Chuk, Global Head of Podcasting, and Steve McLendon, Podcast Product Lead, will be “spilling the tea on platform updates and answering your burning questions”. The session is free; they’ll be joined by Stephanie Chan, a Strategic Partner Manager for YouTube Podcasts.

  • Ashley Carman got an interview with Gustav Söderström at Spotify’s Now Playing event last week. In her newsletter, she managed to prise a little more information from him about how the revenue for videos will work - though much is still under wraps - and she notes the tension from some publishers with the announcement.

    • John McDermott from Calaroga Shark Media is quite critical. For podcasters: “Do video if you wish. Do audio if you wish. But I don’t think this announcement wasn’t meant for you.”
    • Tech Radar suggests that Spotify “cares more about video podcasts than launching its long-awaited lossless HiFi tier”, adding “Maybe you’ll be able to play Spotify Hi-Fi in your flying car”. Ouch.
  • In Russia, Apple Podcasts has removed a number of Russian-language shows, including a BBC podcast and shows from The Insider and Echos of Moscow. It’s also removed some apps including the US’s Radio Free Europe/Radio Liberty. Podnews is unavailable in Russia, otherwise we’d ask whether people there can get the shows putting the RSS feed directly into Apple Podcasts. We’d be curious to know.

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Moves and hires

  • Greg Wasserman is no longer Head of Relationships at Castmagic. He was employee #4 at the company, and led partnerships, sales, training, community building and advocacy. A podcast coach and consultant, and extremely active on LinkedIn, he’s looking for a fabulous next role.

Tips and tricks - with Memberful

  • Making evergreen content is a good plan - since it means it’s ever-listenable (and ensures long-term revenue, rather than short-term hits). Philip Pape has written a guide to producing evergreen content, based on his podcast.

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