Alliance for Measurement in Podcasting
Data and analysis · Industry Associations
Address: 
Los Angeles, CA, USA
A coalition to produce voluntary, cross-platform measurement standards for podcasting
Website: www.ampaccords.com
Owned by: Oxford Road
About Alliance for Measurement in Podcasting
The Alliance for Measurement in Podcasting (AMP) is an independent industry coalition convened in July 2025 to develop voluntary, cross-platform measurement standards for podcasting. Twelve voting members representing platforms, advertisers, publishers, creators, and measurement providers advance recommendations on three questions: the definition of a podcast, the measurement of exposure across audio and video, and the attribution of advertising effectiveness. Learn more at ampaccords.com.
Latest news
- May 29: "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) - launched to create "the first podcasting measurement framework". Brought together by Oxford Road, the group, including voting members from Spotify, United Talent Agency, SiriusXM, DraftKings, Libsyn and others, have been working in secret since last summer, driven by what it calls industrywide confusion: both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. The group suggests that "a billion dollars of demand is sitting on the sidelines"; it plans to introduce a new unified framework for use across audio and video at Oxford Road’s upcoming CAO Summit on July 22nd-23rd at the Terranea Resort in Rancho Palos Verdes CA, USA.
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