Edison Research
Podnews supporterAddress: 
50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
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About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 75 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News).
Latest news
- Aug 14: Podcasting has a smaller share of listening with Black Americans than the general US market, according to new data from Nielsen’s Audio Today 2025 report, quoting Edison Research’s Share of Ear. (You might remember that The Black Podcast Listener Report, last published in Feb 2023, suggested the number of Black Americans listening each month was higher than the general population; however, they don’t listen as often, hence these two slightly contradictory numbers). (Edison Research and Nielsen will be at Podcast Movement).
- Aug 8: Consuming podcasts on TV has doubled in the UK in the past two years, according to Edison Research’s The UK Podcast Consumer 2025, which was released yesterday. The research also suggests that Spotify is the main podcast platform used in the country - BBC Sounds being more popular than Apple Podcasts.
- Aug 7: Exclusive: Ahead of today’s UK Podcast Consumer 2025 webinar (at 2pm London time today; 9am Eastern - still time to register), Edison Research have revealed the power of UK podcasting. The biggest ten shows in the UK reach a staggering 2.3mn Americans every week.
- Jul 31: Did your podcast appear in the Edison Research Podcast Ranker? You can now claim a pretty badge for your website or thumbnail.
- Jul 29: Edison Research is to present The UK Podcast Consumer 2025 in a free webinar on Thu Aug 7.
Data credits: Google Maps, Podnews newsletter