Edison Research at SSRS
Address: 
50 Division St suite 305, Somerville, NJ 08876, USA
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Infinite Dial and Edison Podcast Metrics.
Website: www.edisonresearch.com
Owned by: SSRS
Owns
About Edison Research at SSRS
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. On October 15, 2025, Edison Research announced the company’s acquisition by the full-service market research firm SSRS.
Latest news
- Jul 24: Apart from Dan Granger and Giles Martin from Oxford Road this week, Podnews Weekly Review also interviews Megan Lazovick from Edison Research at SSRS about the data they've worked on over the past few months.
- Jul 20: Edison Research at SSRS released the top 50 podcasts in the US for Q2 2026. The Bill Simmons Podcast, which is now visible on Netflix, has jumped 17 positions to make it into the top 25 for the first time. British podcast The Rest Is History has entered the top 50 for the first time. (Simplecast hosts 17, Megaphone hosts 16, Omny Studio 4, ART19 and Audioboom 3, FlightCast, Acast, Blubrry, Libsyn, WNYC and WideOrbit 1)
- Jul 17: Podcasting is continuing to grow in the UK; though Brits are disapproving of AI hosts - The UK Podcast Consumer 2026 was released yesterday by Edison Research at SSRS. UK shows are also reaching a considerable amount of Americans, the study shows. The podcast landscape in the country is very top-heavy, with the top 10 titles reaching a third of all weekly podcast consumers.
- Jul 15: A new study seems to show that audiobook listeners prefer some AI narrators over human voices. The study, conducted by Edison Research at SSRS, blind-tested Spoken Multi-Cast narration, and discovered that, while 31% of listeners said they'd be likely to listen to AI, after listening, that number had risen to 65%. (61% thought that the AI was human). You can hear the clips here.
- Jul 9: YouTube is now the most popular service used for podcast consumption in the UK - two years after YouTube edged out Spotify in the US for the first time. Apple Podcasts is the fourth most popular in the country, after BBC Sounds, the corporation's proprietary app. The data is from Edison Research at SSRS, who present The UK Podcast Consumer 2026 in a free webinar on Jul 16.
Data credits: Google Maps, Podnews newsletter