Megaphone
Address: 
150 Greenwich St, New York, NY 10006, USA
A simple, powerful way to take your podcast business to the next level—and beyond
Website: megaphone.spotify.com
Owned by: Spotify
Megaphone is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Jul 31, 2024.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Sep 27: Exclusive: Spotify is to close the podcast analytics platform Chartable, as part of a re-focus at the company. Chartable users will receive an email a little later today detailing next steps. The tool, bought by Spotify in Feb 2022, offered “SmartLinks and SmartPromos” attribution tools; which we reported in 2022 were to be incorporated into Megaphone. That’s still the plan for Megaphone-hosted customers; though Spotify has also recently announced generally available attribution tools similar to SmartLinks for the Spotify app. Chartable’s co-founder Dave Zohrob left Spotify in July; Spotify’s other purchase at the time, Podsights, was integrated into Spotify Ad Analytics in June last year.
- Sep 23: The podcast argues that expensive shows like Serial are dying, while cheap celebrity chatcasts are not; that a small number of shows get disproportionate amounts of money, and that things like the “BBC Sounds” proprietary app or the NYT Audio app are trying to kill open RSS. You can read a transcript here. (Slate, or its host Megaphone, doesn’t follow the open standard so the transcript isn’t in the podcast feed).
- Sep 18: Buzzsprout has achieved the latest IAB Podcast Measurement Guidelines compliance to v2.2. Megaphone achieved v2.2 in late July; Captivate and Audiomeans are the only other podcast hosting companies to be compliant with the latest standard.
- Sep 13:
Thank you to Andy Bowers who became a personal supporter this week. Co-founder of Spooler, and previous co-founder of Megaphone, founder of Slate Podcasts and Pinna, we’re proud of his support. Thank you! You can become like Andy here.
- Sep 2: Megaphone has overtaken Triton Digital’s Omny Studio as the #4 biggest podcast host, according to total episode share in August measured by Livewire. Spreaker continues to take more episode share at #2; Spotify for Podcasters is still #1, though has lost almost a quarter of its market share this year.
Data credits: Google Maps, IAB, Podnews newsletter