
Spotify
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Address: Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded in April 2006 by the businessmen Daniel Ek and Martin Lorentzon. As of March 2026, it was one of the largest providers of music streaming services, with over 761 million monthly active users comprising 293 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- May 7: Thinking of using a podcast hosting company to upload video to Spotify? That ease of use comes with a big cost, we learn today: you will be forever locked in to your current podcast hosting company, according to warnings given by Spotify in the signup process. "This cannot be undone", says one checkbox on Spotify; another points out that "this permanently replaces your RSS feed with API-based distribution", repeating, twice, that "this cannot be undone".
- May 6: It's emerged that all podcasters wanting to submit video to Apple Podcasts will need to manually get an API key from Apple (docs from Captivate, Podigee or Buzzsprout) and then submit an approval request to Apple Podcasts to enable their podcast in video - and it can take up to two weeks for Apple Podcasts to approve this request. We don't know of any publishers or shows that have been disallowed, however, and there is a suggestion that this is a technical quality check to help the platform with scaling growth. However, neither Spotify nor YouTube charges for bandwidth, and both those companies don't have a pre-publishing approval process.
- May 5: Podcast hosting company Podigee has launched video podcast support - for YouTube, Spotify and Apple Podcasts. Video is available today across every podcast plan; the company says it makes them the first to support video podcast distribution to all three major platforms, across every pricing tier. Pricing starts at €19/month (US $22), for unlimited audio and four video episodes (of up to 30 minutes) per month. The company is based in Berlin, Germany.
- May 4: Buzzsprout has launched video distribution to Apple Podcasts. The company is charging $30/month for plans that include video (down to $25/month when billed annually); the plan allows up to 6 hours a month of content to be uploaded. The new pricing page also includes a multi-podcast plan; all plans come with transcript generation. Buzzsprout doesn't, yet, support Spotify video.
- May 1: Apple announced its Q2/26 fiscal financial results. Services revenue, which includes revenue from premium Apple Podcasts subscriptions, reached an all-time high of $31 billion, up +16.3%. The word "podcast" wasn't mentioned in the conference call; though it is available as a podcast - Apple Quarterly Earnings Call. (Weirdly, that podcast isn't on Spotify...)
Data credits: Google Maps, Podnews newsletter, Wikipedia