Spotify
Ad sales and monetisation · Hosting platforms · Production studios
Address: 
Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. As of June 2025, it is one of the largest providers of music streaming services, with over 696 million monthly active users comprising 276 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- Aug 27: Exclusive: To help with the tedious job of manually getting consumption data from lots of different platforms, Podstock has launched “Episode 360”, a tool that matches your short-form clips to their parent episodes, to let you easily calculate total reach for your shows, including those social media clips. The tool also pulls listener retention data across Apple, Spotify and YouTube.
- Aug 26: Spotify has released data on Gen Z’s use of podcasts on the platform. There’s an increase of listening to podcast streams in schoolday mornings from students; and they switch to podcast categories like science and business/tech.
- Aug 18: Exclusive: Ausha has launched free podcast chart tracking and alerts on Apple and Spotify. The product is free and available to everyone. You can get email alerts either daily, weekly or fortnightly.
- Aug 15: Billboard reports record numbers for Taylor Swift’s appearance on New Heights. The outlet reports 9mn views on YouTube in the first twelve hours, and some data from Spotify - a “2,500% increase” in average streams, and female listeners up by 618%. However, in what might be a missed opportunity for podcasting, the ART19-hosted podcast from Wondery hasn’t published any data about podcast downloads, leaving the press to just report on video.
- Aug 12: Spotify is putting premium pricing up in almost every country except the US and Canada.
Data credits: Google Maps, Podnews newsletter, Wikipedia