
Spotify
Ad sales and monetisation · Hosting platforms · Networks and production companies
Address: Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of December 2025, it was one of the largest providers of music streaming services, with over 751 million monthly active users comprising 290 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- Feb 12: Nigerian podcasters are much less likely to "podfade", says new data from the country. The Nigerian Podcast Index has published the first comprehensive snapshot of the country's podcast industry. Spotify for Creators is the #1 podcast host in the country, and over 90% of shows are in English, with local languages achieving an 8% share.
- Feb 11: Spotify posted its Q4/25 earnings report. The company now has more than 750mn users across the world - more added in the past quarter than ever - and 290mn paid subscribers (up 10% year-on-year). The company claims the success is due to their popular Wrapped campaign - and shared than 300mn users accessed it (which also means 400mn didn't). By this morning, shares were up nearly +15% (but still almost a third lower than a year ago).
- Feb 5: News of something that could be pretty cool - a new podcast accelerator for first-time creators. The Pretty Cool Creator Collective, from production company Could Be Pretty Cool, is based in Atlanta GA in the US. It's founded by Kacie Luaders, who was a 2019 graduate of Spotify’s Sound Up podcast accelerator.
- Feb 2: Spotify is to open a new office in Istanbul, Türkiye. The release makes no mention of podcasts.
- Jan 30: Spotify says that sports podcast consumption goes wild on the run up to the Super Bowl - +172% above average last year on the lead-up to the game - but in fact the days following the game saw a +358% surge. You'd expect this to also be the case for other podcast platforms. Spotify's Brian Berner tells us that “Sports fandom doesn’t start at kickoff or end at the final whistle anymore — it lives in the conversations that happen before and after the game. The level of engagement we see creates a powerful environment for brands to show up in ways that feel timely, relevant, and aligned with fan passion.” The Super Bowl is on Feb 8.
Data credits: Google Maps, Podnews newsletter, Wikipedia