
Spotify
Ad sales and monetisation · Hosting platforms · Production studios
Address: Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish-Luxembourgish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. As of September 2025, it is one of the largest providers of music streaming services, with over 713 million monthly active users comprising 281 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
Owns
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, nearly 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.
Latest news
- Dec 12: Spotify published questions (and answers) about Spotify Wrapped.
- Dec 9: The 2026 nominees for the Golden Globes Best Podcast were announced - the first time podcasts have been recognised. The nominees are: Armchair Expert (Wondery), Call Her Daddy (SiriusXM), Good Hang (Spotify), SmartLess (SiriusXM), The Mel Robbins Podcast (SiriusXM), and Up First (NPR). The podcast nomination announcement was made in the portion that wasn’t televised. The awards show is on Jan 11.
- Dec 8: Buzzsprout published download stats for November. While Apple Podcasts remains top for episode share, up 2% year-on-year, Spotify shows a significant decline, down 7.6%. (Part of that is undoubtedly video, which Spotify entirely caches. But - all of it?)
- Dec 5: Triton Digital’s Omny Studio announced support for video podcasting. It’ll let you produce an RSS feed with video, and automatically produce an audio RSS feed from it if you need that; and dynamically-inserted ads will come soon, we’re told. This is in addition to using Spotify and YouTube’s own systems. (The system encodes all video at 720p, and doesn’t yet support alternate enclosures).
Data credits: Google Maps, Podnews newsletter, Wikipedia