
Spotify
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Address: Regeringsgatan 19, 111 53 Stockholm, Sweden
Spotify is a Swedish music streaming service provider founded in April 2006 by the businessmen Daniel Ek and Martin Lorentzon. As of March 2026, it was one of the largest providers of music streaming services, with over 761 million monthly active users comprising 293 million paying subscribers. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts. Wikipedia
Website: spotify.com
Symbol: NYSE:SPOT
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About Spotify
Since its launch in 2008, Spotify has revolutionized music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 500,000 audiobooks in select markets on Spotify. We are the world’s most popular audio streaming subscription service with 761 million users, including 293 million subscribers across 184 markets.
Latest news
- May 28: Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to watch podcasts. The data suggests that podcasts are competing directly with linear TV and streaming, and most consumption happens 7pm-11pm. It's, says Paul Riismandel, "a fundamental shift in how UK audiences are spending their evenings." FlightStory also released its own data alongside the study. (Of note: while you can watch Spotify video podcasts, Apple Podcasts has no support for video on TV as yet - and, unlike Apple TV, doesn't have an app on other platforms.)
- May 27: Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. The company launches the new feature with two shows - Libero, a football podcast, and Legacy, a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold's Campfire, Filmspotting and Betches Media will follow later this quarter.
- May 22: Spotify announced a set of new podcast features.
- May 15: Spotify's Megaphone, and Spotify for Creators, are to support video for podcasts published on Apple Podcasts. The two companies were the only large podcast hosts not to announce support for HLS video when Apple announced it earlier in the year. No pricing has been given. It doesn't change how video works on Spotify, however: the company still requires videos to be uploaded directly for playback on the Spotify app.
- May 14: Sir Paul McCartney is the guest on two Goalhanger shows this week - The Rest is Entertainment (asking questions from listeners) and The Rest is History (going into more detail on Sir Paul's life). For noting - the shows were released to paid members early; and it's smart to get double the exposure by using two shows on the network. (He has a new album, The Boys of Dungeon Lane, out May 29).
Data credits: Google Maps, Podnews newsletter, Wikipedia