Simplecast
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Website: www.simplecast.com
Owned by: SiriusXM
Simplecast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on May 15, 2025.
It is certified for Download and Listener. Learn more
Latest news
- Mar 4: Simplecast shares How to Scale Podcast Revenue Without Sacrificing Creative Control. While it’s a bit of a sales piece for AdsWizz and SImplecast, it’s also helpful to explain how dynamic ad insertion works, and whether it’s for you.
- Feb 17: Unlike Spotify or YouTube, your podcast host will continue to host the video files, using HLS to deliver video in good quality. However, it only works with participating podcast hosts; Apple has launched with just four participating companies: Acast, ART19, Omny Studio and Simplecast.
- Jan 1: Stephen Hallgren, CTO at Bumper and former CTO at Simplecast, writes Staying Afloat in the Rising Sea of AI Content, discussing the rise of AI slop generation companies last year.
- Nov 3, 2025:
There were 1.5mn new podcast episodes in October. In terms of podcast hosts by episode share, 29.5% of them were hosted with Spotify; Spreaker is at #2 with 18.5%; and Buzzsprout is at #3 with 10%. In the top ten, heritage brands Podbean (#4) and Libsyn (now #9) posted their lowest-ever numbers for the fifth month in a row. Transistor overtook Libsyn to a record high; RSS
.com (who overtook Libsyn last month) and Simplecast are also on record highs. - Oct 2, 2025: Livewire published its podcast hosts by episode share data for September, based on all 1.5 million episodes published that month. At #2, Spreaker jumped from 15.2% to a record 17.1% (they’re the company Inception Point AI uses for its wholly AI-generated shows); the #3 Buzzsprout saw a record share of 10%. Simplecast (#6), RSS
.com (#7), Transistor (#9) and Captivate (#10) are also sitting on record highs. However elsewhere in the top ten, heritage brands Podbean (#4) and Libsyn (#8) posted their lowest-ever numbers. - Oct 2, 2025: Livewire published its podcast hosts by episode share data for September, based on all 1.5 million episodes published that month. At #2, Spreaker jumped from 15.2% to a record 17.1% (they’re the company Inception Point AI uses for its wholly AI-generated shows); the #3 Buzzsprout saw a record share of 10%. Simplecast (#6), RSS
Data credits: IAB, Podnews newsletter