SiriusXM
Address: 1221 6th Ave 35th fl, New York, NY 10020, USA
Website: www.siriusxm.com
Symbol: SIRI:NASDAQ
Owns
Latest news
- Oct 7: First look: SiriusXM has just released “Just Add Audio”, a new set of data showing the reach benefits of adding an audio campaign to an existing advertising plan. The data also suggests that audiences trust podcast advertising the most. (There have been various studies showing that podcast advertising is especially good at reaching ad-avoiders).
- Sep 19: SmartLess Media launches a brand new podcast today, with Meadowlark and SiriusXM. GoalLess: A Soccer Show is with UK comedian Russell Howard and CBS/MLS broadcaster Chris Wittyngham. Two episodes will be released each week.
- Sep 2: SatPost looks at the recent $100mn Call Her Daddy deal, explaining how it works and whether it will be profitable for SiriusXM.
- Aug 28: SiriusXM has released The 2024 Podcast Trends Report. Dubbed “Creators at the core”, the report uses a mix of public and private data, with plenty of details about podcast consumption for slide decks everywhere.
- Aug 27: Business Insider explains how Alex Cooper’s $125mn deal with SiriusXM works. Of course, there are targets to hit, including live events and programming for SiriusXM radio as well.
Data credits: Google Maps, Podnews newsletter