Sounder
Media publishers, agencies, and marketplaces use Sounder’s data solutions to provide brand safety, contextual targeting, and actionable insights for the world's leading marketers.
Website: www.sounder.fm
Owned by: Triton Digital
Owns
Latest news
- Jul 16: Triton Digital's Sounder has added sentiment analysis, which enables advertisers to target podcast content based on the emotional tone, as well as categorisation and words used.
- Mar 12, 2025: Triton Digital’s Sounder announced that it will be implemented by Audioboom. The podcast network will get brand suitability guidance and advanced contextual targeting.
- Dec 27, 2024: Triton Digital’s Sounder has launched a new audio insights overview page, giving a new view for publishers of their content.
- Aug 29, 2024: In Australia, Triton Digital’s Sounder has partnered with NOVA Entertainment for contextual targeting and brand suitability.
- Mar 27, 2024: Triton Digital has acquired Sounder, a brand suitability and contextual advertising tool. The deal will allow Sounder to accelerate its growth, while giving Triton Digital its own brand suitability technology. Terms weren’t given.
Data credits: Podnews newsletter