Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Owned by: iHeartMedia
Owns
Triton Digital is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Jan 14, 2022.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Dec 11: There’s a new #1 podcast in Australia, according to the Triton Digital Podcast Ranker. Casefile True Crime, which last month switched to Acast, has beaten Hamish & Andy for the first time since February. ARN remains top publisher; SCA’s LiSTNR is top sales representative, but ARN is now less than 250,000 listeners behind it, and the recent addition of BBC shows should push it over.
- Nov 22: Triton Digital released podcast rankers for Canada and the United States. Lemonada Media is newly listed in both.
- Nov 21: BBC Studios are to use Triton Digital for audio advertising and analytics tools for podcasts outside the UK, making the broadcaster’s podcasts available to over fifty ad exchanges on Triton’s global Audio Marketplace. The BBC continues to work with Acast, who are “excited to continue working together to grow the podcast market globally”.
- Nov 20: The Australian Podcast Ranker was released for October. Triton Digital is set to introduce a new ranker capability that will rank the podcast category by monthly listener, and integrate Triton Demos+ data.
- Nov 18: iHeart’s Inside Radio reports that iHeart’s Triton Digital is to launch its Demos+ product in the Netherlands. It’s the first time the product has launched in the EU, which has significantly enhanced privacy laws.
Data credits: IAB, Podnews newsletter