Triton Digital
Ad sales and monetisation · Data and analysis · Hosting platforms · Rankers
Address: 
New York, NY, USA
Fueling The Growth of The Entire Audio Ecosystem
Website: tritondigital.com
Owned by: iHeartMedia
Owns
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Triton Digital is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Mar 4, 2025.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Aug 21: Triton Digital released the Australian Podcast Ranker for May. It appears the ranker no longer lists top publishers and sales houses. In a separate release, ARN’s iHeart claims it reaches over 7mn listeners and 24.7mn downloads - we’d suspect that still means it’s #1.
- Aug 20: At Podcast Movement, Triton Digital released its “Next-Gen” podcast ranker and planning tools.
- Jul 23: Barrett Media publishes Why Triton Digital Exec Sharon Taylor Thinks Podcasting Is Losing Sight of Its Audio Origins. “As the video audience grows and the audio audience remains, my message to the industry is, ‘Hey, don’t forget that you’ve got a ton of people who love audio.’”
- Jul 18: That ad read by your favourite podcast host might not have been read by your favourite podcast host after all. Triton Digital has partnered with an AI voice company, ekoz.ai, to bring AI-generated host-read podcast ads to Spreaker. Podcast hosts can opt in to having their voice cloned; and then manually approve each ad for their podcast.
- Jul 9: Triton Digital released its 2025 Canadian Podcast Report. The survey, including data from Signal Hill Insights, claims that monthly reach has hit 39% in the country - up 3%, but a very different number to the 50%+ figures reported by Edison Research in a number of other countries.
Data credits: Google Maps, IAB, Podnews newsletter