YouTube
YouTube is an American online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen who were all former employees at PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google itself. In January 2024, YouTube had reached more than 2.7 billion monthly active users, who collectively watched more than one billion hours of video every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of video per minute, and as of mid-2024, there were approximately 14.8 billion videos in total. Wikipedia
Website: www.youtube.com
Owned by: Google
Owns
Latest news
- Sep 9: Podtrac released its ranker for August. The top three companies are showing significantly lower traffic: compared year-on-year, the iHeart Audience Network is down -15% in US monthly audience; and down by more than -20% for US streams/downloads. NPR has seen a -15% slump in both; Libsyn's audience is down -33%, and streams/downloads are down -50%. Podtrac's ranker doesn't yet measure HLS video, but YouTube and Spotify video are included in these numbers. (The ranker itself measures participating publishers only).
- Sep 8: Ryan Jon posted the latest numbers for Toni and Ryan for August - the show was consumed 3.3mn times (audio 2mn, YouTube 1.3mn); social views were 217mn; social engagement was 19.3mn. Showoff.
- Sep 7: Genuina Media published The 20 Biggest Podcasts in Spain - and, the company says, the list highlights how fragmented the industry is. The #1 is The Wild Project - also the only podcast in Spain's 500 largest YouTube channels. The #2 - El Podcast de Marian Rohas Estapé - is an exclusive to Spotify.
- Sep 3: Another day, another change in YouTube's analytics. YouTube quietly announced that it's to do its own co-viewing measurement figures, rather than using Nielsen and ComScore. The data works out how many people are watching each video - on TV at least, there can be more than one viewer in front of the screen.
- Sep 2: Speaking at Radiodays Asia today, Ron Baetiong from Podcast Network Asia highlighted the difficulty of earning revenue from traditional podcasts in the region. 80-90% of media budgets are already allocated, he said; audio podcasts are among the many things fighting for the 10% left. "It's hard to build a business when you're begging for scraps". Instead, he highlighted the opportunities beyond audio: YouTube videos, TikTok's longform podcasts - which even for Philippines-specific shows gets six-figure viewing numbers - and clips; and focusing on integrated branded content rather than ad spots, which is easier to sell. He claims 10x audience figures and significantly higher revenues after refocusing on video.
Data credits: Podnews newsletter, Wikipedia