Acast and Perfect Day Media enter ad sales partnership
Acast, the world’s largest independent podcast company, today announces a new partnership with leading podcast and content company Perfect Day Media.
Under the partnership, Acast will take exclusive responsibility for distribution and brand ad sales for all Perfect Day Media podcasts, allowing Perfect Day Media to fully focus on further developing its offering within video and brand collaborations, as well as sponsorships linked to its growing podcast and talent portfolio. Perfect Day Media is expected to bring c. 5 million monthly listens.
“Acast has, over many years, built a proven long-term business model that strengthens the creator economy and provides stability over time. Through this partnership, we combine our development and content expertise with Acast’s technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term,” says Perfect Day Media Co-CEO Karolina Sandberg.
“Our partnership with Perfect Day Media marks yet further expansion of our leadership in the Swedish market. By integrating its premium content with our advanced monetization infrastructure, we are creating an even more efficient, scalable ecosystem, optimizing the value chain for advertisers, creators, and listeners alike,” says Acast CEO Greg Glenday.
About Acast
Acast is the global authority on podcasting, building the infrastructure that serves as the single point of entry for the whole industry. This enables creators to grow and monetize across audio, video, social and beyond, and brands to buy at scale - without walls or borders. As the world's largest pure-play podcast company, Acast connects 140,000+ storytellers with 4,000+ advertisers globally. Listed on Nasdaq Stockholm (ACAST).
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.