Nielsen: 19% of all US adults listen to podcasts every week

Nielsen: 19% of all US adults listen to podcasts every week

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  • Nielsen, a US research company, have released their Total Audience Report Q2 2018. That says that 19% of US adults listen to podcasts each week, and 45% of smart speaker owners claim to listen to podcasts and audiobooks. 43% of all available minutes in each day are being used to consume some form of media.

  • Exclusive: NPR’s RAD open podcast analytics standard (which we reported yesterday) will be supported by Hindenburg, the audio editor built for audio journalists. Chris Mottes, their CEO, tells Podnews that both Hindenburg Journalist PRO and Hindenburg Broadcaster will include a feature to add RAD tags and the related metadata: and that the release will be made this Friday afternoon. (Hindenburg regularly advertise with Podnews, promoting a 90-day free trial and discounted price, which we feel is probably relevant here even if this is an editorial news story.)

  • Meanwhile, Marco Arment, the creator of Overcast, has confirmed in a set of tweets that he won’t be supporting the RAD analytics standard. “I won’t be supporting any listener-behavior tracking specs in Overcast. Podcasters get enough data from your IP address when you download episodes.”

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