SSRS
Redefining research
Website: ssrs.com
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About SSRS
SSRS is breaking the mold on what research companies can do. A full-service market and survey research firm, we use the latest data collection best practices and apply cutting-edge survey methodologies backed by insight from our industry-leading team. We have genuine enthusiasm for our work and a shared goal to connect people through research. Our solutions include groundbreaking approaches fit for purpose: the SSRS Opinion Panel, Encipher®, SSRS Virtual Insights, the SSRS Text Message panel, and more. Our research areas focus on Health Care and Health Policy, Public Opinion and Policy, Political and Election Polling, Consumer and Lifestyle, and Sports and Entertainment.
Latest news
- Jul 24: Apart from Dan Granger and Giles Martin from Oxford Road this week, Podnews Weekly Review also interviews Megan Lazovick from Edison Research at SSRS about the data they've worked on over the past few months.
- Jul 20: Edison Research at SSRS released the top 50 podcasts in the US for Q2 2026. The Bill Simmons Podcast, which is now visible on Netflix, has jumped 17 positions to make it into the top 25 for the first time. British podcast The Rest Is History has entered the top 50 for the first time. (Simplecast hosts 17, Megaphone hosts 16, Omny Studio 4, ART19 and Audioboom 3, FlightCast, Acast, Blubrry, Libsyn, WNYC and WideOrbit 1)
- Jul 17: Podcasting is continuing to grow in the UK; though Brits are disapproving of AI hosts - The UK Podcast Consumer 2026 was released yesterday by Edison Research at SSRS. UK shows are also reaching a considerable amount of Americans, the study shows. The podcast landscape in the country is very top-heavy, with the top 10 titles reaching a third of all weekly podcast consumers.
- Jul 15: A new study seems to show that audiobook listeners prefer some AI narrators over human voices. The study, conducted by Edison Research at SSRS, blind-tested Spoken Multi-Cast narration, and discovered that, while 31% of listeners said they'd be likely to listen to AI, after listening, that number had risen to 65%. (61% thought that the AI was human). You can hear the clips here.
- Jul 9: YouTube is now the most popular service used for podcast consumption in the UK - two years after YouTube edged out Spotify in the US for the first time. Apple Podcasts is the fourth most popular in the country, after BBC Sounds, the corporation's proprietary app. The data is from Edison Research at SSRS, who present The UK Podcast Consumer 2026 in a free webinar on Jul 16.
Data credits: Podnews newsletter